Until 2018 (more or less), the chatbots that existed on the websites of large companies and brands were to run away. Rather than helping, they did the opposite, besides getting on your nerves, of course.
But in recent years, as we have seen in other blog posts, the evolution of chatbots has gone from 0 to 100.
For businesses, it has become an indispensable tool to save costs, time and increase conversion. At the same time that you automate customer service, you can use it as a key piece in your marketing strategy. And all this for a very affordable price as is the case of Arkibot.
For customers, it is a fast, efficient and close contact with the brand that knows their needs and helps them in an efficient way, just as a human would do.
But be careful, this last point depends 100% on the brand and not all of them know how to do it well.
Why?
Because they don’t know how to connect the bot with the personality of their brand.
If you don’t want this to happen to you, read on.
10 keys to give your bot personality
A chatbot is not human, that’s for sure, but it simulates conversations as if it were thanks to artificial intelligence. A bot is like a child, you have to teach it to speak and, in this case, you have to do it yourself.
That is why it is so important that the bot’s personality is fully aligned with that of the brand. Your verbal and visual identity must be perceived in the bot. The visual identity is easy to capture, just by using the corporate colors, a user can identify the brand behind it.
But what is it about the way you speak to your audience that identifies you and differentiates you from the rest of your competitors?
This is how your chatbot should speak.
To find out how to do it, complete this checklist and discover how you have to approach your audience through your bot:
Who is your ideal customer?
That is, that person who would buy your products or hire your services to satisfy their needs. In addition, they identify with the values of your brand.
How do you usually express yourself?
In a colloquial way, more technical due to his profession, he uses a more youthful language…
What phrases or words do you use to communicate with your environment?
If you are up to date with current phrases in networks, if you use social slang?
In which channels can you find your ideal customer?
What social networks does he/she use, how does he/she consume information?
How does communication tend to be in these channels?
Being a Twitter user is not the same as being a Tik Tok user, for example.
How have you communicated with your audience so far?
By email, through a live chat, social networks…
Do you think that the texts on your website identify with your brand?
That is, they reflect the values of the company and the product or service you offer.
If you had to define your verbal identity in three words (not close), what would they be?
What words or expressions don’t connect with your brand?
How would you like a customer to feel after using your bot?
Humanizing your brand through a chatbot gives your users trust and loyalty to you. Don’t forget it.
If you want to have this checklist at hand, you can download it right here.
Want to know more?
Come in and try Arkibot,
your business customer service is going to change after this.