[et_pb_section fb_built=”1″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Varela Round||||||||” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n
The Internet has revolutionized the world of communication. New channels, new ways of consuming information, new ways of communicating.<\/p>\n
Podcasts, instant messaging, audio books, digital newspapers, social networks…<\/p>\n
According to the National Statistics Institute (INE), 93.9% of the population aged 16 to 74 years has used the Internet in the last three months.<\/span><\/span><\/span><\/i><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.19.0″ _module_preset=”default” custom_padding=”||8px|||” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ text_font=”Varela Round||||||||” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n For this reason, large companies have had to adapt to the new habits of users. Now we have everything we want at the click of a button and if they make us wait, we go to the competition just as quickly.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/arkibot.com\/en\/wp-content\/uploads\/2022\/12\/carro-compra-128.png” alt=”El comercio electr\u00f3nico ha cambiado la forma de interactuar con la audiencia” title_text=”carro-compra-128″ align=”center” _builder_version=”4.19.0″ _module_preset=”default” custom_margin=”-16px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ text_font=”Varela Round||||||||” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n Hence, e-commerce businesses have changed the way they interact with their audience by automating customer service with chatbots.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ text_font=”Varela Round||||||||” text_line_height=”1.5em” header_2_font=”Varela Round||||||||” header_2_line_height=”1.2em” header_3_font=”Varela Round||||||||” header_3_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”15px|||||” global_colors_info=”{}”]<\/p>\n Imagine what the database of a large company can be like. Big, very big. The number of queries they receive per day is beastly.<\/p>\n Now think if all those queries were answered by humans. Incalculable.<\/b><\/p>\n [\/et_pb_text][et_pb_text quote_border_color=”#A855F7″ _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#1f2937″ text_font_size=”20px” quote_text_color=”#1F2937″ background_enable_color=”off” custom_margin=”||9px||false|false” border_color_all=”#6366F1″ locked=”off” global_colors_info=”{}”]<\/p>\n The image comes to mind of an office in the 1990s full of operators with their headsets answering incoming calls at the same time and a background sound of hundreds of cross-conversations.<\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”Varela Round||||||||” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n But that has already gone down in history thanks to chatbots<\/strong>.<\/p>\n Now users can interact with companies through a bot in the same way and through the same channels<\/strong> that they use to communicate with their closest circle of people on a daily basis.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”Varela Round||||||||” text_line_height=”1.5em” header_2_font=”Varela Round||||||||” header_2_line_height=”1.2em” header_3_font=”Varela Round||||||||” header_3_line_height=”1.2em” background_color=”#EFF0FF” background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”96.2px” custom_margin=”||||false|false” custom_padding=”15px|15px|15px|15px|true|true” locked=”off” global_colors_info=”{}”]<\/p>\n In fact, more than 50% of users who use online commerce prefer to speak with a bot rather than with an agent over the phone.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ text_font=”Varela Round||||||||” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n For example, there are large telecommunications companies that have managed to centralize and automate the most common problems of their users through a chatbot. The typical ones are over: “Press 1 if your case is x”, “All our agents are busy, we will attend to you shortly” and a background music. And, in the event that the problem really needs to be attended to by a human, the bot will refer you to the department and the specific person t<\/strong>o solve it.<\/p>\n It’s that easy, fast and efficient. And much cheaper<\/strong>, of course.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/arkibot.com\/en\/wp-content\/uploads\/2022\/12\/atencion-cliente-usuario-128.png” alt=”El bot te reivar\u00e1 al departamento correspondiente.” title_text=”atencion-cliente-usuario-128″ align=”center” _builder_version=”4.19.0″ _module_preset=”default” custom_margin=”46px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ text_font=”Varela Round||||||||” text_line_height=”1.5em” header_2_font=”Varela Round||||||||” header_2_line_height=”1.2em” header_3_font=”Varela Round||||||||” header_3_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”15px|||||” global_colors_info=”{}”]<\/p>\n In addition to automating customer service with a chatbot, this tool is used for much more within a company:<\/p>\n [\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#6366F1″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.21.0″ _module_preset=”default” header_level=”h3″ min_height=”33px” animation=”off” locked=”off” global_colors_info=”{}”]<\/p>\n A bot, so to speak, is an empty brain that needs to be filled with personality and brand awareness. The company knows what its public is like, what it is looking for in its services or products, how it communicates and on which channels.<\/p>\n And a bot is the best way to reach them right where they are. They like to feel cared for with a greeting, that the brand knows what their preferences are, to be able to have a one-on-one conversation about their interests… that’s what you get with a chatbot.<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#6366F1″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.21.0″ _module_preset=”default” header_level=”h3″ min_height=”33px” animation=”off” locked=”off” global_colors_info=”{}”]<\/p>\n All conversations that are opened through a chatbot are saved or monitored in real time<\/strong>.<\/p>\n Through them we can find out how users feel, what they lack, where they find the main problems during the purchase journey, what they value most about the product or service…<\/p>\n With this information, a range of multiple possibilities opens up within a company:<\/p>\n \u21d2<\/span><\/b> Improve and create new content.<\/span><\/p>\n \u21d2<\/span><\/b> Design specific campaigns according to the needs of the audience.<\/span><\/p>\n \u21d2<\/span><\/b> Create new products or services.<\/span><\/span><\/p>\n \u21d2<\/span><\/b> Set new improvement targets.<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#6366F1″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.21.0″ _module_preset=”default” header_level=”h3″ min_height=”33px” animation=”off” locked=”off” global_colors_info=”{}”]<\/p>\n A user feels trusted by those companies or brands that accompany him closely. Thanks to chatbots, customers are accompanied<\/strong> at all times during their shopping experience. This generates a positive brand image, builds customer loyalty and increases brand memory so that they come back again and again.<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#6366F1″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.21.0″ _module_preset=”default” header_level=”h3″ min_height=”33px” animation=”off” locked=”off” global_colors_info=”{}”]<\/p>\n Being omnichannel<\/strong>, we can reach the user right where they are and take them where we are interested until the conversion magic happens. We leave nothing to chance, everything is automated to guide the client until the sale.<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#6366F1″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.21.0″ _module_preset=”default” header_level=”h3″ min_height=”33px” animation=”off” locked=”off” global_colors_info=”{}”]<\/p>\n As I already mentioned at the beginning of the article, automating customer service in a large company is vital so as not to waste money on something that a robot can d<\/strong>o. In this way, the team of customer service agents only deal with the cases that you really need, putting all their focus on this action. More profitable for the company and more productive for the employee.<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ text_font=”Varela Round||||||||” text_line_height=”1.5em” header_2_font=”Varela Round||||||||” header_2_line_height=”1.2em” header_3_font=”Varela Round||||||||” header_3_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”15px|||||” global_colors_info=”{}”]<\/p>\n If you have a large company and want to position yourself as such in the digital market, you need a chatbot to take your customer service further.<\/p>\nChatbots in companies<\/h2>\n
How much equipment would a company need to do such a job? What would be the cost of maintaining those employees?<\/p>\n\n
How to grow your company with a chatbot<\/b><\/h2>\n
Humanize the brand<\/h3>\n
Collect information of interest to the company<\/h3>\n
Build customer loyalty and increase brand recall<\/h3>\n
It offers more possibilities to reach the conversion<\/h3>\n
Reduce costs and optimize the human team<\/h3>\n
Conclusions<\/b><\/h2>\n